Feature articles are a staple of journalism and creative writing, offering readers engaging, in-depth narratives that go beyond the surface of everyday news. Among these, human-interest and evergreen topics stand out for their ability to captivate audiences over time, resonating with universal themes like love, resilience, and community.
Photo courtesy: Pixabay
Writing such an article requires a blend of storytelling, research, and audience awareness. Here’s a guide to crafting a compelling feature article that focuses on these timeless subjects.
1. Understand the Essence of Human-Interest and Evergreen Topics
Human-interest stories delve into the personal experiences of individuals, highlighting emotions and narratives that connect with readers on a profound level. Evergreen topics, on the other hand, address themes that remain relevant over time, such as personal growth, relationships, or health. The key is finding a story that has universal appeal yet feels fresh and specific.
For instance, instead of writing about generic “acts of kindness,” explore the story of a young entrepreneur who uses their business to uplift underprivileged communities. This not only humanizes the subject but also makes it relatable.
2. Start With a Strong Hook
Your opening is crucial in drawing readers in. Begin with an anecdote, a striking quote, or an unexpected fact that instantly piques curiosity.
Example:
“When 12-year-old Maya started planting trees in her small town, she didn’t realize she was sowing the seeds for a global environmental movement.”
This kind of hook sets the tone and creates an emotional connection right away.
3. Conduct Thorough Research
Effective feature articles require both primary and secondary research. Interview your subject(s) to gather firsthand insights and quotes. Supplement these with background information from credible sources to provide context.
For example, if your article focuses on a local artisan preserving a dying craft, research the history of the craft and its cultural significance. This depth adds credibility and enriches your story.
4. Focus on the Human Element
Human-interest articles thrive on emotion. Highlight the struggles, triumphs, and motivations of your subject. Use descriptive language to immerse readers in the experience.
Instead of saying, “She faced many challenges,” describe the challenges, “Living in a one-room shack with three siblings, Maria worked nights as a waitress while juggling her studies, determined to build a better future for her family.”
Details like these make the story vivid and relatable.
5. Structure Your Article Effectively
A well-structured article keeps readers engaged from start to finish. Here’s a typical structure to follow:
- Introduction: Use your hook to introduce the topic and establish why it matters.
- Background: Provide context, explaining the situation or subject’s history.
- Main Story: Dive into the heart of the narrative, exploring the subject’s journey, challenges, and achievements.
- Broader Implications: Connect the story to a universal theme or larger trend.
- Conclusion: End on a thought-provoking note, such as a powerful quote, a call to action, or a glimpse into the future.
6. Use Compelling Quotes
Quotes add authenticity and voice to your article. Choose those that reveal personality or emotion, and avoid generic statements.
Example: Instead of, “I love helping people,” use “There’s nothing more fulfilling than seeing the smile on a child’s face when they finally have a meal to eat,” Sarah said, her eyes welling with tears.
7. Write for Timeless Appeal
Evergreen articles should remain relevant regardless of current events. Avoid dated references or overly specific timelines unless they’re crucial to the story. Focus on universal themes such as perseverance, kindness, or innovation.
For instance, an article about a family-run bakery might highlight the values of tradition and community rather than just their 2025 sales figures.
8. Balance Objectivity and Emotion
While human-interest articles often lean into emotions, maintain journalistic integrity by presenting facts accurately. Avoid exaggerations or overly sentimental language. Let the story’s natural impact shine through.
9. Edit Ruthlessly
Once your draft is complete, refine it. Trim unnecessary details, polish awkward phrasing, and ensure every sentence serves the story. A concise, well-edited article is more powerful than one that meanders.
10. Add Visual Elements
Feature articles are often accompanied by photos, infographics, or sidebars. Visuals not only break up text but also provide additional context and appeal. Choose images that evoke emotion or illustrate key points in your story.
Wrap-Up
Writing a feature article on human-interest and evergreen topics is both an art and a science. It requires an empathetic approach, thorough research, and a keen sense of storytelling. By focusing on the human element, structuring your article effectively, and crafting timeless narratives, you can create pieces that inspire, inform, and resonate with readers for years to come.
Photo courtesy: Pixabay
Whether it’s the story of a community coming together after a natural disaster or the journey of an individual chasing their dreams, remember: the heart of every feature article lies in its ability to touch lives and spark conversations.