In today’s digital-first world, social media trends and viral content have become a goldmine for feature articles. These posts capture public interest in real time, offering writers a wealth of ideas to explore, analyze, and expand on.
Photo courtesy: Pixabay
Writing feature articles based on social media trending topics not only makes your content relevant but also increases its potential to resonate with a wider audience. Here’s how to craft compelling features inspired by social media buzz:
1. Identify What’s Trending
The foundation of writing a feature article on trending topics starts with identifying what’s catching the public eye. Use tools like:
- Social Media Platforms: Monitor trending hashtags and topics on Make sure to be a “social media savvy” especially on Facebook, Instagram, X, Threads, TikTok, Reddit, and other platforms. make yourself a “socmed savvy.”
- Analytics Tools: Platforms like Google Trends, BuzzSumo, and TrendSpottr can help pinpoint topics gaining traction.
- Content Aggregators: Sites like Reddit and news outlets often highlight viral stories or discussions.
Focus on trends that align with your expertise or your publication’s niche to ensure credibility and relevance.
2. Find the Angle
Trending topics are often saturated with information, so finding a unique angle is key to standing out. Here’s how to discover one:
- Ask the “Why” and “How” Questions: Why is this trend significant? How does it affect people or society?
- Look for Human Stories: Go beyond the surface by uncovering emotional or inspiring stories tied to the trend.
- Explore Underreported Aspects: If everyone is talking about a viral challenge, focus on its origins or cultural implications.
For instance, if a meme or TikTok dance is trending, explore its cultural roots or the story behind the creators.
3. Research and Fact-Check
While social media trends move fast, your article should remain grounded in credible information.
- Verify Facts: Cross-check details from trusted sources to avoid amplifying misinformation.
- Contextualize the Trend: Provide readers with background information, such as where the trend started or its broader implications.
- Interview Key Figures: Reach out to individuals behind the trend or experts who can provide deeper insights.
For example, if you’re covering a viral social media debate, include quotes from industry professionals or reactions from diverse demographics.
4. Structure Your Article Effectively
A well-organized feature article keeps readers engaged from start to finish. Use this structure as a guide:
- Headline: Craft an attention-grabbing headline that hints at your unique angle.
- Lead Paragraph: Start with a compelling hook—such as an intriguing statistic, anecdote, or question—to draw readers in.
- Body: Provide context, elaborate on the trend, and incorporate quotes, data, and analysis. Include multimedia elements like images or videos if publishing online.
- Conclusion: Wrap up by summarizing your key points or offering a thought-provoking takeaway.
For instance, an article about a trending hashtag could start by highlighting its rapid spread, delve into the stories it has sparked, and conclude with a discussion about its societal impact.
5. Inject Personality and Relatability
Social media trends are often driven by humor, relatability, or emotion. Your feature article should reflect these qualities.
- Use Conversational Language: A casual yet professional tone can make your article more engaging.
- Incorporate Social Proof: Embed user-generated content, like tweets or comments, to show how people are reacting.
- Be Visual: Include relevant visuals, such as screenshots or infographics, to break up the text and provide visual context.
For example, if writing about a viral TikTok recipe, describe your experience trying it or share reactions from others who did.
6. Be Timely
Trends evolve quickly, so publishing your article while the topic is still relevant is crucial.
- Monitor Developments: Stay updated on how the trend is progressing to include the latest information.
- Act Quickly: Once a topic gains traction, start writing immediately to ensure your article remains timely.
7. Promote Your Article Strategically
Once your feature article is live, promote it effectively to maximize its reach.
- Leverage Social Media: Share your article on platforms where the trend is popular, using relevant hashtags.
- Engage with Readers: Respond to comments and participate in discussions to increase visibility.
- Collaborate: Partner with influencers or pages related to the trend to boost your article’s reach.
Final Thoughts
Writing feature articles on trending and viral social media posts is an excellent way to stay relevant in today’s fast-paced media landscape.
Photo courtesy: Pixabay
By identifying trends, finding unique angles, and delivering well-researched content, you can create compelling articles that resonate with your audience and capitalize on the buzz. Remember, while trends are fleeting, quality writing leaves a lasting impact.